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A partial eToys vs. etoy timeline
NSI and www.etoy.com
Jan. 25 press release
eToys wins game
Dec. 29 press release
A press conference in Los Angeles
Dec. 24 press release
A press conference in New York
A threat from someone at eToys
We brought down www.eToys.com!
Dec. 12 press release
Campaigns and resources
Articles about eToys vs. etoy
Back to Corporate aggression and the internet
Leonardo Finance attacks Leonardo (open)
The Holy See steals Vaticano.org
About SLAPP suits
Autodesk, the legacy of eToys
B.L.O.
The SimCopter hack
The World Trade Organization
Deconstructing Beck
The Secret Writer's Society hack
The Presidential Exploratory Committee
Popotla vs. Titanic
Phone in Sick Day (Mayday)
The Zapatista Floodnet
The Threat of Millennium
Other past projects
Articles without project focus
Selected archive of recent press
A few ongoing projects
Our company
A Well Balanced Meal
Text of Transasia's demands (in French)!
Investment behemoth Leonardo Finance is suing 30-year-old art magazine Leonardo to prevent it from using its name. Leonardo Finance says that Leonardo has emerged ahead of it in search engine rankings, and that this isn't fair. (Under the Leonardo Finance precedent, ®TMark is preparing a lawsuit against The Post Potty Training based on these actual search results.)

A consortium of sites including ®TMark is determined to create for Leonardo Finance a public relations disaster even worse than eToys'. Development of this effort is planned in stages, with intensity building over the next several weeks.

Leonardo Finance search engine competition results as of February 28, 2000: theTM beats out Leonardo Finance on the following search engines, and more:
    Alert:
    Leonardo Finance taken over by Plagiarist.org!
  1. Yahoo
  2. Goto.com
  3. Netscape
  4. Hotbot
  5. looksmart
  6. Dogpile
The stakes are huge, folks--start competing! (Easy way: copy this page to your server.)

Other sites with much more information than this one:

This Leonardo Meadow site owned by RTMARK.
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